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Destination Delicious
Destination Delicious
As longer days and lighter evenings return, Aberdeen and Aberdeenshire burst into life with flavour, colour and experiences worth savouring.
This season, discover the region through its outstanding local food and drink, from farm-fresh produce and coastal seafood to distilleries, markets and independent eateries rooted in place. Pair great taste with time outdoors, exploring dramatic coastlines, rolling countryside and scenic trails that make every day an adventure.
A taste of Aberdeen and Aberdeenshire
Aberdeen and Aberdeenshire’s food and drink scene is shaped by land and sea, with fresh local produce at its heart. From coastal seafood and farm-fresh ingredients to award-winning distilleries, breweries and independent cafés, every meal tells a story of place. Whether you’re dining out, visiting a working farm, exploring local markets or sampling a dram straight from the source, it’s a delicious way to experience the region.
Win an escape for two
Celebrate Destination Delicious, in partnership with Loganair and Fettercairn Distillery, with the chance to win a delicious break to Aberdeen and Aberdeenshire, filled with local food and drink, culture and unforgettable experiences.
Enter to winLoganair
Headline partner
Travel with the UK’s leading regional airline. Loganair offers inclusive fares, generous luggage allowance and the ability to collect Avios through Loganair Loyalty, helping you arrive in Aberdeen and Aberdeenshire ready to explore the region’s food, drink and landscapes.
Fettercairn Distillery
Supporting partner
Nestled in the foot of the Cairngorms, surrounded by idyllic Scottish scenery, Fettercairn Distillery creates an imaginative take on Highland Single Malt Scotch Whisky. Visitors can explore two centuries of innovation, enjoy guided tastings and discover whiskies exclusive to the distillery. Whether it’s a tutored whisky flight or a full tour, Fettercairn is a must-visit stop for food and drink lovers this spring.
With the distillery celebrating its Aberdeenshire home at the RHS Chelsea Flower Show in May, what better time than to come and explore The Garden of Scotland?
Arts & Culture
Aberdeen and Aberdeenshire offers culture and creativity at every turn. Start your visit in Union Terrace Gardens, right in the city centre, then explore a packed calendar of live events, exhibitions and performances. From headline shows at P&J Live to theatre, music and comedy across venues including His Majesty’s Theatre and the Music Hall, the city’s vibrant cultural scene is easy to experience alongside inspiring art galleries and fascinating museums.
Parks & Gardens
Across Aberdeen and Aberdeenshire, parks and gardens offer endless opportunities to slow down and explore. In the city, green spaces such as Seaton Park and the beautifully kept Johnston Gardens provide peaceful escapes, while further afield Pitmedden Garden and Aden Country Park highlight the region’s love of outdoor spaces.
Conquering castles
Step back in time and discover Aberdeenshire’s magnificent castles, where history comes alive amid stunning landscapes. From the elegant towers of Crathes Castle with its colourful gardens to the grand halls and woodland trails of Castle Fraser, each castle tells its own story.
Explore hidden courtyards, wander manicured gardens and uncover centuries of history waiting behind ancient stone walls. Many castles also offer family-friendly activities, events and seasonal experiences, making them perfect for a day out or a longer adventure.
Trips & Ideas
Duration: 48 hours
- City
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- Arts & Culture
A flavour-led escape
Duration: 48 hours
- Countryside
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- Arts & Culture
Castles, Countryside, and a Taste of Royal Life
Duration: 24 hours
- Countryside
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- Family Friendly
A Family Day Out
Duration: 24 hours
Campaign partners
We’re proud to bring this campaign to life with the incredible support of our marketing partners.
As our Headline Partner, Loganair has played a leading role in helping us take our message beyond the region and inspire visitors to discover everything we have to offer.
We’re also delighted to be supported by Fettercairn Distillery, whose heritage, craftsmanship and shared commitment to excellence make them a valued Supporting Partner.
Together, their support helps power this campaign and spread our message across the UK!
We want to hear from you!
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