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Northern Nights Marketing Toolkit
Help Us Share the Magic of Northern Nights
Northern Nights is our winter campaign celebrating the magic of dark skies, cosy moments, and the unique experiences our region has to offer during the colder months. This toolkit has been created to help local businesses get involved with ease, offering ready-made visuals, social media assets, messaging guidance, and engagement ideas. Whether you’re promoting winter warmers, evening events, or inviting visitors to enjoy the season’s slower pace, these resources are here to support you in sharing the spirit of Northern Nights.
Suggested content calendar
Use this content calendar to plan your social posts throughout the campaign. Each timeframe includes suggested themes, post ideas, and hashtags to help you stay consistent and make the most of seasonal activity. Adapt the ideas to suit your business and highlight what makes your winter offering unique.
Social media captions
To make it easy for your business to take part in Northern Nights, we’ve created a selection of short and long social media captions you can copy and paste straight into your posts. They’re designed to highlight cosy winter moments, dark-sky experiences, and the inviting atmosphere of the season. Simply choose the version that fits your message, pair it with your own images, and share with the campaign hashtags.
Visit our content hub
Visit our Content Hub to download campaign imagery, videos, and other assets.
Our galleryHashtag guide
Boost your posts with our Northern Nights hashtag guide. We’ve compiled the perfect tags to capture cosy winter vibes, magical dark-sky moments, and the seasonal charm of the campaign. Just select the ones that suit your content, pair them with your images, and watch your reach grow with the official campaign hashtags.
Graphics and visuals
We’ve created a range of ready-to-use graphics to help your business show its participation in Northern Nights. From social media posts and story graphics to email banners, each set is organised by city and shire, making it easy to find the visuals that suit your location. Simply download the graphics, add them to your content, and let your audience know you’re part of the campaign.
Check out our phrasebook
Discover local words and phrases to bring Aberdeen and Aberdeenshire to life in your marketing.
Get InspiredNorthern Notes playlist
Set the scene for the season with our Northern Notes playlist. Curated for Northern Nights, it’s packed with music that evokes cosy winter moments and the magical atmosphere of dark skies. Businesses can play it in-store to create a welcoming, seasonal mood that enhances the visitor experience. Simply press play and let the music bring the campaign to life.
Featuring on our channels
We’d love to highlight your Northern Nights activities and experiences on our consumer site, helping visitors discover everything your business has to offer this season. You can easily create or update your business listing, or share a special deal or offer, by emailing submissions@visitabdn.com.
If you’re hosting a winter event or experience, you can list it on our what's on page - making it simple for visitors to find and enjoy your seasonal offerings. Don’t miss the chance to showcase your part in Northern Nights!
FAQs
What is the Northern Nights campaign?
Northern Nights celebrates the winter evenings in Aberdeen and Aberdeenshire. It encourages visitors to explore local experiences, attractions and businesses from November to January.
Who can participate?
Any local business can take part, including cafés, restaurants, attractions, shops and accommodation providers. You can join in by posting with the campaign hashtags or creating a seasonal deal or experience.
Which hashtags should we use?
Core hashtags: #NorthernNights #VisitABDN #BeautifulABDN
Optional hashtags: #Aberdeen #Aberdeenshire #ScotlandIsNow #DiscoverScotland
How often should we post?
Aim for 2 to 3 posts per week. Quality over quantity.
Do we need to post at certain times?
No. Lunchtime and early evening often perform well but you can post anytime.
Can we promote offers or discounts?
Yes. Share any seasonal deals, festive products or winter experiences. List your offer on our website so it appears on the campaign page.
Who do we contact for support?
For campaign questions email website@visitabdn.com
For help developing an offer contact industry@visitabdn.com
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